Firms Which Use a Total-market Approach Are Most Likely to



It is one of the measures of a company or industrys success in getting consumers to use their products. The penetration numbers for India are very low in most products like telephones tele density or shampoos soaps cosmetics and so on.


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GDP C I G X-M where C is the level of consumption of goods and services I is gross investment G is government purchases X is exports and M is imports.

. The most well known approach to calculating GDP the expenditures approach is characterized by the following formula. Penetration defines how many users are there for a product.


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